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This year's CES seems all about being down with the gen Y demographic, so in celebration of such efforts, Kodak is busting out a new logo to replace their 50-year-old current one.

They're also throwing off the restraints of a yellow box that has held their corporate identity for the past 70 years, so we're guessing they didn't just do the changeover on a whim. Kodak seems to hanging out with the cool kids like Motorola now, being featured on their phones and all, so here's to Kodak's move to "break out of the box, in a lot of ways."